The Continental Group is a leading international insurance brokerage and wealth management firm based in Dubai with services ranging from life, medical, motor, and general insurance to investment portfolio management.

The firm was celebrating its 25^thyear in the industry and wanted to roll out a campaign that would create some hoopla in the market and elevate their brand as the employer of choice for the region's top financial advisors.

• Client
• Continental Financial Services
• Year
• 2018-20
• Services

• Brand identity design

  Event management

  Marketing collateral design

  Video production

  Content strategy

  Social media activation

Hard facts

• The group was celebrating its 25 year anniversary in 2019.
• Every year, 20 of the top advisors are taken on a company convention to an exotic location in the world for a unique holiday experience.
• The 2020 awards gala was meant to be the culmination of the year-long celebrations.
• All events relied largely on sponsorship from partners, which required a fresh sponsorship strategy to secure more funding.

The challenge

• Organize the company's annual convention to Scotland for 20 of the top performing advisors in the company.
• Plan and execute the annual awards gala, handling everything from registration, suppliers, agencies, and logistics with the hotel.
• Engage the company staff and partners throughout the year through smaller events and gatherings to keep the 25-year celebrations going.

Results

• 2019 was a banner year for the group in terms of the number of events organized, and the amount of engagement with clients, partners and company staff.
• The annual convention and awards gala were amoung the best in the group's history, receiving numerous regional MICE awards.